How Personality Traits Predict Design-Driven Consumer Choices
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منابع مشابه
How Personality Traits Predict Design-Driven Consumer Choices
To further understand why a consumer’s choices are influenced by the aesthetic value of products (Hollins & Pugh, 1990; Bloch, 1995; Schmitt & Simonson, 1997), individual differences in design-driven consumer choices must be investigated. Previous empirical work suggests that the extent to which one pays attention and is responsive to the aesthetic value of products (Bloch, Brunel, & Arnold, 20...
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ژورنال
عنوان ژورنال: Europe’s Journal of Psychology
سال: 2012
ISSN: 1841-0413
DOI: 10.5964/ejop.v8i4.523